UEA Lasdun Lecture Autumn 2025Like: The Button That Changed the WorldAn evening with Bob Goodson UEA graduate Bob Goodson (EAS99) shares the unlikely journey behind the world’s most clicked icon: the Like button. In this personal talk drawn from Like: The Button That Changed the World, he reflects on co-creating the early concept, navigating startup life in the Bay Area, and watching a simple concept scale to cultural ubiquity. Weaving together history, media theory, and AI, Goodson invites the audience to consider the Like button not just as a product—but as a mirror of our desires, values, and vulnerabilities.
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